From Brazil to the World

Sarah K is a Brazilian professional hair care brand built on one principle: beautiful hair should never come at a cost to health, ethics, or the environment. All Sarah K products are Cruelty Free — certified by seal — and 100% formaldehyde-free, reflecting a deep commitment to the wellbeing of clients and professionals alike.

Our Collections

Carnival Maintenance Line — A revolutionary hair care system designed to keep hair straight for longer while delivering deep hydration and nourishment. Enriched with Silk and Wheat Amino Acids, Macadamia Oil, Carnauba Oil, Copaiba Oil, and Hydrolyzed Collagen for smooth, shiny, frizz-free results.

Rio Toning Line — Developed with blue and violet Nano Pigments to tone blonde and grey hair, neutralising unwanted orange and yellowish nuances while restoring the strands. Enriched with Silk Amino Acids, Brazilian Nuts Oil, Carnauba Oil, and Copaiba Oil for soft, shiny, silky, protected hair.

La Vie en Rose — A complete vegan restorative line — shampoo, conditioner, mask, and oil — formulated to restore and straighten all hair types, especially damaged, brittle, and excessively falling hair. Key ingredients include Almond Oil, Myrrh, Cupaçu, Murumuru, and Pomegranate for deep nourishment without drying the strands.

Why Sarah K?

• Cruelty Free — certified, no animal testing
• Formaldehyde-free — safe for clients and salon professionals
• Vegan formulas — La Vie en Rose is 100% vegan
• Brazilian professional formulas — developed for all hair types
• Genuine products — available at E11 Store, UAE